Advising you about what people need, want, and do...and why.
We've been studying virtual realities for over five years. (To read a report we completed on the virtual reality Second
Life for the Department of Defense, visit here.) Along with Second Life, we also research social networking sites,
the evolution of computer-centered cultures among individuals, and game-centered realities like World of Warcraft. We immerse
ourselves in the very unique cultures that exist in cyberspace, build relationships, and talk to people to examine the link between virtual
cultures and the "real world."
Networking realities such as Second Life are the future with links to real world business, retail,
economy, and family growing quickly. People Path is already well-versed in online culture and research and can help you understand the
overlap between the real and the virtual. Contact us for more information about this fascinating shift in human culture and behavior.
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