“Christina's approach to consumer understanding provided an invaluable and fresh POV to our exploration of a new target. Her work allowed us to identify relevant, deep-rooted, consumer insights that can be easily translated into powerful commercial ideas.”
Sr. Marketing Director Adult Health & Wellness , Kellogg Company
“Gavin is a one-of-a-kind researcher with the attitude and direct communication style to collaborate at all levels of a corporation. I have very much enjoyed working with him, and benefited from both his great personality and fun spirit, but also his professionalism in the field, and in the office. He is an astute communicator, with a fantastic balance of ethnographic depth and business-oriented pragmatism. Above all, he seeks to achieve each project's goal by thinking thoroughly, adapting and devising the best methods to succeed.”
User Interface Designer, Thompson Consumer Electronics
"Christina not only provides strong ethnographic field work expertise, she has the ability to translate the insights into clear, actionable stories that provide the framework for effective strategies. I would definitely work with Christina again.”CEO, Callahan Creek
“Gavin and I worked together conducting an ethnographic research project in the US Hispanic marketplace. I was pleased to see him becoming part of the respondents' experience and understanding their situation as it relates to the client's products. I highly recommend Gavin's professional skills if you are interested in gathering actionable research data."
President, Latino & Hispanic Marketing, IM International Marketing, LLC
"Christina is an absolute expert in her field. She is not only an astute observer of human behavior, but is able to translate and compile her observations into in-depth reports which directly assist in product development and design decisions.”Associate Creative Director, Frog Design, Germany
“Gavin's insights into human behavior give Two West's clients the edge when developing marketing strategy and designing creative solutions. His ability to draw out unique insights from research participants is amazing. His confidence in presenting field study findings is always compelling, thought provoking and a catalyst to get moving with marketing implementation.”
President and Founder, Two West, Inc.
"I cannot speak highly enough of Christina. Her professional work as an Anthropologist is impeccable and her critical thinking superb. When interacting with the varying personalities and thought process that exist in an agency, she is highly adept at tailoring her message to reflect both the right and left brain mindsets that exist. Equally important, in my book, is that she is open, honest and direct and conducts herself with the highest integrity.”
Director, Strategic Planning, Callahan Creek
We understand that clients have different needs, interests, and budgets. Because of this we offer a wide variety of services to clients in order to customize our work for them. Here is a selection of the services we offer; please contact us for more information:
Ethnography: This is the real deal, where we spend months researching, in detail, your topic of interest. This kind of research can only be done by highly trained anthropologist or sociologists.
Qualitative (or Ethnographic) Research: This is what many clients think of when they're taking on a larger research project. It's smaller scale than a full ethnography, but still takes about eight weeks to complete.
Secondary Research: With 20 years' collective research experience and access to an array of academic journals, there's many questions a client can have answered with our secondary research option. This option virtually eliminates the travel budget, while still providing solid research that can meet strategic and tactical needs.
Retainer Work: This is a great option for companies who want to lock in expertise on an as-needed basis. Our retainer work includes providing secondary research on topics of the client's choosing, assistance with strategic insights, identifying when (and if) primary research projects are really needed, and managing research conducted by third parties to ensure quality.
Strategic Ideations: Strategic insights are about more than just results, they are about taking those results and making them meaningful in a wider cultural context. We can help you with that. For clients who feel they are sifting through mounds of facts and insights but getting limited results, focused ideation sessions by trained anthropologists can take what you already know and turn it into something truly useful.
Field Bootcamp: Research results are great, but they frequently make more sense to people when they can see it for themselves. During our field bootcamps, we work with you to determine what cultural contexts and behaviors you want to see, and then we plan a relevant field experience that maximizes your time. We'll show you clear examples and contexts of the cultures you're interested in, be they retirees on golf carts in Phoenix or commuters with mobile media in Chicago.