Advising you about what people need, want, and do...and why.
Our Field Crew:
We have experienced cultural anthropologists and ethnographers staffed all over the world. This allows
us to draw upon a wide variety of expertise and maximize budgets. Collectively, our field staff can speak English, French, German,
Indonesian, Mandarin Chinese, Portuguese, and Polish.
All content and photographs copyright © 2006-2012 People Path, LLC
Christina and Gavin are People Path's owners and Chief Anthropologists, working together to provide top-notch research about what
people do and why they do it. Both have graduate degrees in cultural anthropology with 20 collective years' worth of experience
studying people, but they also bring complementary backgrounds into the mix to enhance their knowledge. Along with an MA
in anthropology, Christina hold an MS in Natural Resources Ecology and Gavin holds an MA in Human Computer Interaction.
Their science backgrounds along with their anthropology degrees make for research that is steeped in the scientific method--this translates
into rigorous results backed by sound data collection and robust analysis.
In their free time, both Christina and Gavin share
a love of goats, cooking, and off-grid living. Christina, a former horticulturist and botanist, is still an avid gardener
and owns an impressive 5-foot loom with which she weaves some amazing textiles. Gavin is a former sous-chef and spends much of
his time encouraging wonderful oddities with his two daughters. But Christina and Gavin won't ever be confused as relatives; she is
about half as tall as he is...
Jarrett is our field contractor in the Northwest. He has more than 15 years experience, and is known for his ability to derive power
consumer insights and transform them into compelling narratives and strategic action plans for marketing, agency, and brand teams.
That's a fancy-pants way to say he knows what he's doing. He's worked in a wide variety of industries, product categories, and brands,
but he has a special "thing" for food and wine culture. (Who doesn't?) He lives in Seattle, and even though he's been there for 20
years he has yet to figure out the city's complex norms regarding recycling, reusable bags, and composting. He confesses that he does
not maintain a compost pile.
Kevin is our Chicago area contigent. He is a cultural anthropologist who also has
over 15 years of ethnographic and user research experience. He possesses strong research and analytic skills across a diverse
range of industries, with extensive experience in consumer products and health care. Kevin is experienced in leading research teams
across all phases of ethnographic projects, resulting in actionable insights and innovative opportunities. He even has a PhD! And
he speaks Indonesian, which we think is cool. Kevin has conducted research throughout the U.S. and in Asia and Europe and is based
on Madison and Chicago.
Justyna is a cultural and linguistic specialist on user-centered design projects who is based
in France. Her combined business strategy degree and human-factors skills have enabled her to work in French, Polish, UK, and German
markets. Justyna is bi-cultural French/Polish, has lived in several countries, and is fluent in French, Polish, English, and German.
She is active in her local French community town council and in an international exchange association working to create business exhance
opportunities (i.e. in the wine industry). We have yet to get a bottle of Bordeaux out of France, however.
Krystal
is the lucky anthropologist based in southern California. She completed her graduate degree in Applied Anthropology from California
State University, where she focused her research on expatriate communities in China. She's been conducting consumer research for over
five years, and lucky for us she speak Mandarin Chinese, if you ever want research in China. She loves salsa dancing, watching
cartoons, and training in Chute Box-style Muay Thai.
Brian braves the traffic in the Washington,
DC area. He learned qualitative methods in the sociology department at the London School of Economics. Since then he's conducted naturalistic
research at Saint Hill Castle in the UK (L. Ron Hubbard's old office, for those who keep track of such things); New Square, New York
in an all-Hasidic village; Second Life where he (and People Path) have offices; and one large, White House in Washington, DC. He knows
a surprising number of old-school rap lyrics, and boasts about visiting all four Sea World's.