Advising you about what people need, want, and do...and why.
People Path, LLC creates ethnographies and conducts qualitative research to teach you about what people are doing, why they're doing it, and what you can do about it. We study people in the cultures where they live, eat, sleep, drive, walk or just hang so you get a clear picture of who they are and how they affect your business or organization. Our answers will help you design your products, anticipate your next strategic move, and identify the real needs and wants of the people you're interested in serving.
We do this work using the scientific method, making sure the data we collect and the analyses we perform provide results that reflect the real world and not just the most sensational video clips or interviews. Our staff has graduate-level training in either cultural anthropology or sociology, ensuring that you're getting true answers to your research questions.

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